Content & Community Lead (B2B)


A great opportunity here to join a FTSE 100 business based in central London. The role will be joining a rapidly growing business and the successful candidate will report to the Head of Marketing, the ideal candidate will have the initiative to identify content gaps and potential strategies to build engagement among the digital communities. Key to success in this role is the ability to delve deep into the subject matter to develop intelligent and interactive content strategies that focus on engaging audiences, driving sales and managing/motivating a team of 2.

The role

  • Define an annual community strategy, content plan and timeline based on customer and community engagement insights.
  • Ensure integration of content activities within traditional marketing campaigns
  • Develop an in depth understanding of the target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics
  • Leverage market data to develop content themes and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics
  • Manage day-to-day creation of compelling, relevant and digital content, by contributing to writing content or editing contributions from internal or external sources
  • Selection of appropriate digital channels to amplify content – including social (organic and paid), PPC, email and other digital channels
  • Create and implement strategies to secure and manage influencer partnerships and content relationships to increase reach and ensure high calibre community content quality
  • Develop content assets to generate leads
  • Help to generate revenue from external companies through the digital media offering, eg. sponsoring blog posts, pay to provide content
  • Supporting on the setting up of key media partnerships and execution on key deliverables per partner
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, video, print and in-person.
  • Generate engagement that leads to increased revenue conversion for Informa through analysis of content initiatives to create the campaign that drives the greatest results
  • Gathering data and analytic reporting to measure particular content and marketing goals and make recommendations based on those results
  • Management and co-ordination of event onsite content including managing onsite broadcasting, social content, speaker interviews etc Essential skills and experience to be considered
  • 3 + years experience in content and digital marketing and creating year round engagement strategies
  • Excellent knowledge of digital marketing, platforms and tools (e.g. SEO, google analytics)
  • Experience managing and developing staff
  • Superb written and oral communication skills
  • Proven track record for developing and delivering innovative digital content, experience managing social media and online communities and campaigns, and technical expertise in managing digital platforms
  • Experience in social media management tools
  • Basic design experience on editing software i.e PhotoShop, Canva, Illustrator
  • Experience of managing a complex range of stakeholders and working as part of an integrated marketing team.
  • Passion for communication and technologically adept with regards to digital channels, social media, website and trends
  • Talent for spotting content generation opportunities and an eye for the original
  • Someone with a genuine love for content and keeps up-to-date with the latest digital trends


Digital Marketing

Vacancy Type:



Up to 40K


Andy Cook

Register Interest